At Nova, we place the health and safety of our customers at the heart of our business.
Our extensive range of vitamins, minerals, herbal extracts, functional foods, and natural skin care products is developed by in-house pharmacists using only the finest quality ingredients from around the world. Our products are manufactured with utmost care as we strictly adhere to the current good manufacturing practice (cGMP) guidelines and comply with the regulations set by the local government
Nova understands that high-quality raw ingredients will ensure high product efficacy, quality, and safety. Because of this, we set strict standards when sourcing every raw ingredient. Third parties are not involved in the sourcing process and we carry out thorough audits to our suppliers to ensure that each ingredient sourced is of the highest quality and reliability.
Hence, our strategic sourcing team travels the world to ensure that we have transparency over the supply chain, thereby safeguarding the quality of our ingredients and products. For example, our routine audits of the astaxanthin farm in Yunnan (China) provide our consumers the assurance that only natural astaxanthin will be used in our products.
Natural astaxanthin produced by the microalgae Haemotoccus pluvialis is a powerful antioxidant that protects the body from oxidative stress and inflammation. However, due to astaxanthin’s growing popularity as a health supplement, synthetic astaxanthin is becoming more common in the market.
This poses a problem because, compared to natural astaxanthin, synthetic astaxanthin is:
Natural astaxanthin is 20 – 50 times stronger in terms of antioxidant strength than synthetic astaxanthin due to its chemical structure.
An astaxanthin farm in Yunnan, China. The red tubes house the microalgae, Haematococcus pluvialis, which creates astaxanthin when exposed to sunlight.
Visiting the astaxanthin farm in Yunnan has given us the confidence that only natural astaxanthin will be used in the products that we deliver to our customers. This visit aligns with our commitment to the 4 Brand Promises, which is our promise to create safe and effective products for our customers.
To ensure that our customers can confidently enjoy our product, knowing that it is sourced transparently, responsibly, and from a reputable and sustainable origin, our search for high-quality lavender led us to Xinjiang, China.
During our visits to the local lavender farms, we meticulously assessed the quality of the lavender flowers to ensure that they meet our stringent standards, and closely observed the potential factors that may affect the ingredient’s quality, such as the lavender’s health, maturity, and overall condition.
We are dedicated to maintain up-to-date and relevant certifications to give our consumers the confidence that our products will always be safe and effective in supporting their health.
Nova is a health and nutrition company specialising in providing evidence-based health products to support a healthy lifestyle and balanced nutrition to improve people's health and prevent chronic diseases.
