Environmental factors like sunlight, type of soil, and use of fertilizers, affects the consistency in the amount of active ingredients.
Standardization of natural products is the process of prescribing a
set of standard characteristics, constant parameters, definitive
qualitative and quantitative values that carry an assurance of quality,
efficacy, safety and reproducibility.
Various factors can affect the chemical makeup of natural plants and hence influence the consistency of the end product. This leads to ineffective solution being delivered to customers. Nowadays, the customer’s demand for safe, quality and effective products is increasing when comes to choosing the right product for their health.
In Nova, our herbal products are standardized to contain specific amount of active constituents, expressed as a percentage. This ensures the consistent delivery of pure, safe, and effective solutions, from batch to batch, to our customers.